Our Story

Stadium People was launched in 2009 as a strategic staffing division of Innovative Solution Advisors, founded in 1995 and has served hundreds of companies across fifteen vertical markets to include sports and entertainment.


It began as a response to the need for 2,500 event, security, law enforcement, and other personnel at AT&T (Cowboys) Stadium in Arlington, Texas, home of Dallas Cowboys Football, six (6) large collegiate events, high school football, concerts, and other special events.

Since 2009, Stadium People has grown to serve 25 current venues across three states with over 7,000 staff paid each year in collegiate athletics, professional sports, convention centers and performing arts venues, and for special events year-round.


Our Leadership


Andrew Jackson

General Manager

A graduate from Southern Methodist University, Andrew was a co-founder of Innovative-Stadium People in 1998 and leads daily operations, growth and development for the organization.

T. Scott Salmon

SVP, Recruiting & Sales

A graduate of Texas Christian University, Scott has led the Recruiting Operations since 2002. His extensive background in hiring has led to the hiring and training of over 20,000 staff nationwide.

Natassia Hernandez

VP of Event Operations

Natassia Manages all aspects of the event planning and execution for Stadium People and our clients. She has been with Stadium People since 2013 and has 10 years in events.

Bethany Armstrong

Senior Manager of Event Operations

A graduate from Northwood University, Bethany has led the Event Operations for Stadium people in its fast-growing Collin County, Texas Region, as well as Arlington and Ft. Worth, Texas with AT&T Stadium and TCU.

Brandon Youngblood

Manager of Event Operations

A graduate from Frostburg State University, Brandon has served in several key Human Resources projects in Onsite Recruitment and Employee Operations. Brandon currently manages the Event Operations at Ford Center at The Star for Stadium People.

Wanda Hawkins

Manager of Event Operations

A graduate from Southwest Texas State University, Wanda has been with Stadium People since the the inaugural launch of Formula 1 in Austin in 2012. She currently manages the Event Operations in Austin and Central Texas for Stadium People.

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